Creating an Effective Email Campaign
Are you looking for a way to connect with your customers on a more direct level? Emails have been a popular way to reach customers for years. There are many laws and regulations regarding emails these days due to the high amount of SPAM messages that go out. You need to make sure that you stay within the boundaries of the law when sending your newsletter or advertisement emails through your email campaign as the fines could be up to $16,000 per email instance. Check out the compliance guidelines for more information.
Mobile Ready Emails
It is important when creating your emails to account for mobile devices and tablets as about 55% of people are reading emails on these types of devices rather than their desktops these days. Shifting from a non-mobile friendly layout to a mobile friendly layout can increase your unique clicks up to 15% depending on your market. When you get this increase in unique clicks in your emails, it is also important for your website to be mobile responsive as well. Check out our website development page for more information on ensuring your website is mobile responsive. You can see this really interesting post for more email related statistics.
Did you know there are ideal times to send emails to increase the chances that your emails are read? Of course this is different for every industry and every customer base and even every individual email campaign. We can help you determine the best time to send your emails to increase the chances that they are opened and clicked through and create an email campaign that will get the biggest bang for your buck.
A/B testing is a useful strategy for determining the best way to send your emails for your particular target market. A/B testing is a strategy where you create two similar email with a few differences and send them to 2 separate groups and determine which one is more successful in getting the user to open and click through the email. You can test just about anything using this method including time when you send the email to really nail down when the best time to send emails to your customer base really is. You can also try different strategies like the changing the subject of the email, or the colors in the email, or the call to action to get people to click through, or different phrasing for different areas, or something as simple as rearranging the email and testing whether or not that makes a difference. After sending the different emails we then determine which one was the most successful and send that to the larger group of customers to ensure that the email is successful.
Drip campaigns is a complex method of sending emails to customers based on any number of factors. Typically these campaigns are based on the amount of time that has passed since the last email send and how well received the last email was. There are several factors to look at when it comes to how well received the last email was, such as whether the user even opened the last email or if they opened it but did not click through. Drip campaigns can also be used to urge your customer to follow through if they added items to their cart but abandoned them. Drip campaigns are also frequently used to send special discount codes to customers based on their purchase history or frequency. We are making it seem like drip campaigns are magical strategies that will do anything that you can imagine but also realize that in order to perform specific actions, such as sending email based on purchase history, there must be a way for us to get to that data from your website or shopping cart. If you are unsure of the possibilities of utilizing your data or the best way to utilize your data for drip campaigns, check out our business analytics page for more information on how we can help your business understand your data.
Email campaigns can be as simple or complex as you would like for them to be. Our pricing is determined on several factors including number of emails you would like to send, how many contacts you would like to send them to, how frequently you would like to send these emails out, how complex an email is when built, and whether you are interested in different objectives like A/B testing or drip campaigning. Because of these factors it is difficult for us to tell you exactly what you will be paying for what you are after. We would love to give you a no hassle quote that will be tailored to your needs. Please fill out the form below with some basic information so that we can discuss your needs and desires when it comes to a successful email campaign.